We went to see Wall-e last week, the tale of a humble garbage-collecting robot that finds love and a bigger purpose. It’s very good: good story, great jokes and animation, and the most amazing CG-rendered images—with some minor subliminal promotion for Apple. I especially recommend seeing it if you’re near a cinema with digital projection.
So, am I only the person who is disoriented that a film against consumerist waste and dumbed-down resort culture was produced by the Disney corporation? And that I’m watching it surrounded by empty popcorn buckets?
This sounds like what the Situationist International called “Recuperation”
To survive, the spectacle must have social control. It can recuperate a potentially threatening situation by shifting ground, creating dazzling alternatives–or by embracing the threat, making it safe and then selling it back to us. — Larry Law, The Spectacle—The Skeleton Keys
Still worth seeing, though